Mind-Over-Matter Toys Become Reality

Competing mind-over-matter toys from Mattel and Uncle Milton Industries are coming this fall to a store near you. They are the first “brain-computer interfaces” to enter the consumer mainstream. NeuroSky is in the forefront of turning brain-computer interfaces into cheap, ubiquitous consumer items. It’s selling brain-reading hardware and software headsets to all comers – including Christmas competitors like Mattel’s $80 Mindflex and Uncle Milton’s $130 Force Trainer, both of which involve levitating a ping-pong-like ball. NeuroSky has its sights set on providing brain-wave sensors for the automotive, health-care and education industries.

Check Mattel’s Mindflex here

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