Poetry on the Road

Boris Müller has been creating visual theme for the Poetry on the Road festival since 2002. While the theme itself is changing, the underlying idea for the visuals is always the same: All graphics are generated by a computer program that turns texts into images. Below are two of the identities, created in the last two years.

The metaphoric theme of this years Poetry on the Road visual is a mad origami master. Every poem is represented as a data sculpture made from virtual paper. So this year, we don’t have a single key visual but a sequence of individual graphics that represent a single poem. This is also reflected on the design level – a number of poster variations were produced for the festival. The concept in a nutshell: a long paper strip that is folded in an extremely complex manner. Every ridge represents a word. Depending on the length and frequency of the word, the form of the ridge changes. The virtual paper is then folded between the ridges. So the defining visual element are actually not the words – but the space between words.


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