Beta is a fictional prototype by Lukas Franciszkiewicz addressing media influence and the decision making shift from individual to computer. Lukas divides interaction with the computer into three needs: finding and consuming information, the use of communication and mediation, and the automation of processes. The three objects represent these, handing over decision making to the computer in the particular sphere of operation. In addition, the objects plays a part in this relationship, how it’s interacted with and the primitive instincts it promotes.
If we assume that the amount of information we feed into the grid, the computer increasingly carries more power of decision, we give up control of the technology. Output, input and process are the functions of the object and refer to the formal characteristics of the blocks. The reduction of concrete and transparent structures constitutes the possibility of the occurrence of this relationship. Motivated human irritation open the demand for a change of perspective and awareness to make restrictions. The physical change of the screen is both a break and brings with it new freedoms, but offered only a replacement of one paradigm against the other.
MoveOn co-founder Eli Pariser’s new book The Filter Bubble: What the Internet Is Hiding from You is a thoughtful, often alarming look at the dark side of Internet personalization. Pariser is concerned that invisible “smart” customization of your Internet experience can make you parochial, exploiting your cognitive blind-spots to make you overestimate the importance or prevalence of certain ideas, products and philosophies and underestimate others. In Pariser’s view, invisible, unaccountable, commercially driven customization turns into a media-bias-of-one, an information system that distorts your perception of reality. Pariser doesn’t believe that this is malicious or intentional, but he worries that companies with good motives (“let’s hide stuff you always ignore; let’s show you search results similar to the kinds you’ve preferred in the past”) and bad (“let’s spy on your purchasing patterns to figure out how to trick you into buying stuff that you don’t want”) are inadvertently, invisibly and powerfully changing the discourse.
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Mark Frauenfelder is a blogger, illustrator, and journalist. He is editor-in-chief of MAKE magazine and co-editor of the collaborative weblog Boing Boing.