“The idea that digital is something new and transformative is now quite old. So the question for most creatives is not about going digital – it’s about making it feel less digital, about making participation and interaction feel post-digital; making the tech less techy. We see this reflected back in the freshest creative and cultural work and Alpha-ville is probably where you see that most vividly in this country.” Tom Uglow, Director of Creative Labs at Google.
The 2011 edition of Alpha-ville Festival provides an online and live platform to explore, test and disseminate new ideas, emerging trends, collaborations and groundbreaking works. Running from 22-25 September in London, the programme presents social media and interactive art, open labs, meet-ups, talks, workshops and screenings alongside with live music, visual performances and parties.
More details here